New Clickable Paper-enabled graphic communications textbook uniquely demonstrates the future of print
MALVERN, Pa., June 18, 2018 /PRNewswire/ — Ricoh USA, Inc. today announced the latest success in its efforts to push the boundaries of innovative, interactive print with the recent release of Introduction to Graphic Communication, Second Edition (www.igcbook.com), a textbook that also includes interactive content, such as videos and online discussion. Empowered by Ricoh’s Clickable Paperaugmented reality solution, the industry’s first such book incorporates a broader interactive digital experience that demonstrates and describes the future of graphic communications. This book, written by Dr. Harvey Levenson and John Parsons, is now available for purchase.
“Print may be changing faster now than it has at any time in history and equipping our future generations with tomorrow’s interactive print possibilities today will be crucial to our industry’s future successes,” said John Fulena, Vice President, Commercial & Industrial Printing Group, Ricoh USA, Inc. “It’s truly the best of both worlds. There’s no better topic to center this Clickable Paper-powered textbook around than learning about our industry. We’ve all seen the statistics on the power of print and the psychology of engaging with communications you can touch. This textbook doesn’t just tell students about the future of print – it shows it to them via all channels. We’re honored to advocate for the future of our industry with our technologies that enhance it today.”
With augmented reality, print and electronic communications can work together more seamlessly than ever before. Clickable Paper enhances traditional print pieces, from books to signs and anything in between, to connect end users with digital content. By simply pointing a smartphone or tablet at a printed piece, readers can be immersed in a digital experience. Clickable Paper requires no specialized, design-disrupting markings, like QR codes. Additionally, it can be updated as frequently as every hour, making the adjustment of marketing campaigns on the fly quick and easy – or, in the case of this textbook, helping to […]